Creative + Art Direction
2023


For SoulCycle’s 2023 Pride Campaign, I set out to create a visual identity built on genuine connection, trading corporate rainbow gloss for something human and alive.


Art Direction
2023


For Converse’s F23 campaign, I collaborated with the WØRKS team to capture the rebellious spirit of skate culture.



H.A.R.T.
Creative + Art Direction
2024


Rooted in the quiet of rural Illinois, up-and-coming artist, H.A.R.T. needed visuals as raw and intimate as her sound for her debut singles.



The Divide
Book Design
2024



The Divide tells the intense, unfiltered story of Lachlan Morton’s record-breaking Tour Divide ride.



Book Design
2024


To celebrate EF Pro Cycling Team’s 20th Anniversary, I was commissioned to work on Argyle: The Story of EF Pro Cycling—a visually driven tribute to two decades of grit, glory, and growth.



Brownkind
Creative + Art Direction
2024


Project Coming Soon



Soft Focus
Creative + Art Direction
2024/25


Project Coming Soon



© Vada Ortiz
Creating from Brooklyn, NY
2025