Converse F23

Art Direction

2023

For Converse’s F23 campaign, I collaborated with the WØRKS team to capture the rebellious spirit of skate culture. Drawing from Converse’s history steeped in the counter-culture, we designed a series of scenes that embodied the freedom and playful energy of skateboarding. From casting and location selection to prop styling and post-production, every detail was carefully crafted to ensure the visuals felt as authentic and audacious as the skate mindset itself.


MY WORK
Art Direction

THE TEAM
Haris Fazlani, Creative Direction; WØRKS
Roy Cranston, Design Lead; WØRKS
Yavez Anthonio, Photographer

Very Rare Inc, Production