SoulCycle
Creative Direction
2023



Project Coming Soon

A campaign full of color, joy and love for SoulCycle’s 2023 Pride campaign, Love Lives Here.



Converse
Art Direction
2023


Project Coming Soon

Converse’s Fall ’23 campaign leaned into skateboarding mindset and culture to create a visual language that felt irreverent and audacious.



Design + Art Direction
2022

A technology company helping dentists to modernize their practices and move into the digital space.



Design + Art Direction
2019



Serif, a new residential building in San Francisco’s Mid-Market, needed a brand identity that would have people taking a second look at this neighborhood.



Art Direction + Logo
2020


H.A.R.T.’s debut album speaks to her home, her life and the self reflection she was able to find while she quarantined in rural Illinois.



Design + Art Direction
2021



Butchershop Global was a international branding and consulting agency that needed a new look that could balance where they came from with where they are going.



Art Direction + Styling
2022


Friends, roommates and fellow artists, these three women created a series of photos to commemorate their found family. 



©Vada Ortiz 2022
Creating from Bed-Stuy, NY