https://vadaortiz.com Vada Ortiz Portfolio Wed, 22 Jan 2025 00:05:10 +0000 https://vadaortiz.com en https://vadaortiz.com/Home Wed, 05 Oct 2022 21:33:38 +0000 Vada Ortiz Portfolio https://vadaortiz.com/Home SoulCycle Creative + Art Direction <img width="816" height="537" width_o="816" height_o="537" data-src="https://freight.cargo.site/t/original/i/f1f87f2bd9f0b89ccb6db8a71eed217acdfaa3e6914af42cf3c925c6e1beb0fa/PORTFOLIO_Thumbnails_10.2022.jpg" data-mid="180610336" border="0" src="https://freight.cargo.site/w/816/i/f1f87f2bd9f0b89ccb6db8a71eed217acdfaa3e6914af42cf3c925c6e1beb0fa/PORTFOLIO_Thumbnails_10.2022.jpg" /> For SoulCycle’s 2023 Pride Campaign, I set out to create a visual identity built on genuine connection, trading corporate rainbow gloss for something human and alive. Converse F23 Art Direction <img width="3400" height="2238" width_o="3400" height_o="2238" data-src="https://freight.cargo.site/t/original/i/9a3ac863c0094abbbac358a04bc43b75d467afa4e6fe07b9bbe4a091be6a2efb/PORTFOLIO_Thumbnails_10.2022-08.png" data-mid="177431515" border="0" src="https://freight.cargo.site/w/1000/i/9a3ac863c0094abbbac358a04bc43b75d467afa4e6fe07b9bbe4a091be6a2efb/PORTFOLIO_Thumbnails_10.2022-08.png" /> For Converse’s F23 campaign, I collaborated with the WØRKS team to capture the rebellious spirit of skate culture. H.A.R.T. Creative + Art Direction <img width="1133" height="746" width_o="1133" height_o="746" data-src="https://freight.cargo.site/t/original/i/2e6bda3033c2805e51debd692b2ec321303cb9943fbd42a6365bec05ba69b1e4/24_PORT_Thumbnail_HART_1228.jpg" data-mid="223889462" border="0" src="https://freight.cargo.site/w/1000/i/2e6bda3033c2805e51debd692b2ec321303cb9943fbd42a6365bec05ba69b1e4/24_PORT_Thumbnail_HART_1228.jpg" /> Rooted in the quiet of rural Illinois, up-and-coming artist, H.A.R.T. needed visuals as raw and intimate as her sound for her debut singles. The Divide Book Design <img width="1700" height="1119" width_o="1700" height_o="1119" data-src="https://freight.cargo.site/t/original/i/76881f2a99deac9d2eab0757d3795601146f90a99345264d2a5568d0bc42323c/PORTFOLIO_The-Divide_Project-Thumbnail-01-01.jpg" data-mid="198784112" border="0" src="https://freight.cargo.site/w/1000/i/76881f2a99deac9d2eab0757d3795601146f90a99345264d2a5568d0bc42323c/PORTFOLIO_The-Divide_Project-Thumbnail-01-01.jpg" /> The Divide tells the intense, unfiltered story of Lachlan Morton’s record-breaking Tour Divide ride. Argyle Book Design<img width="1133" height="746" width_o="1133" height_o="746" data-src="https://freight.cargo.site/t/original/i/33b5dc79aa7eda6a2071075b929d98b8976f31f50fc677fb42249bc31c537206/PORTFOLIO_Thumbnails_01.2025-06.jpg" data-mid="225339878" border="0" src="https://freight.cargo.site/w/1000/i/33b5dc79aa7eda6a2071075b929d98b8976f31f50fc677fb42249bc31c537206/PORTFOLIO_Thumbnails_01.2025-06.jpg" /> To celebrate EF Pro Cycling Team’s 20th Anniversary, I was commissioned to work on Argyle: The Story of EF Pro Cycling—a visually driven tribute to two decades of grit, glory, and growth. Brownkind Creative + Art Direction <img width="1700" height="1119" width_o="1700" height_o="1119" data-src="https://freight.cargo.site/t/original/i/0a2440a750a3a35f2487c84183ec21aff66e85ae39a713b9a15c1c796b39bd04/PORTFOLIO_Thumbnails_06.2025-06.jpg" data-mid="238607570" border="0" src="https://freight.cargo.site/w/1000/i/0a2440a750a3a35f2487c84183ec21aff66e85ae39a713b9a15c1c796b39bd04/PORTFOLIO_Thumbnails_06.2025-06.jpg" /> Project Coming Soon Soft Focus Creative + Art Direction<img width="1700" height="1119" width_o="1700" height_o="1119" data-src="https://freight.cargo.site/t/original/i/d02472c4b5dd2a93246a0e63634f669218daf1b96a07cefada66102f42a64669/PORTFOLIO_Thumbnails_06.2025-10.jpg" data-mid="238607581" border="0" src="https://freight.cargo.site/w/1000/i/d02472c4b5dd2a93246a0e63634f669218daf1b96a07cefada66102f42a64669/PORTFOLIO_Thumbnails_06.2025-10.jpg" /> Project Coming Soon https://vadaortiz.com/Information Fri, 18 Mar 2022 16:33:52 +0000 Vada Ortiz Portfolio https://vadaortiz.com/Information <img width="4267" height="4266" width_o="4267" height_o="4266" data-src="https://freight.cargo.site/t/original/i/7c535896ad5343ee57af78965fcf71567c60c03a227537499f7e419f2f5793d4/VADA_1337-2_sq.jpg" data-mid="207974825" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/7c535896ad5343ee57af78965fcf71567c60c03a227537499f7e419f2f5793d4/VADA_1337-2_sq.jpg" /> Hey, hey!&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Here is some high level information about me until we can meet in person or have a chat over Zoom: WORK STUFF Freelance art director and graphic designer based in Brooklyn, NY as well as one half of The Wind Creative.Graduated with a BFA in Graphic Design and Photography from Savannah College of Art and Design in 2018I work alongside strategy, copy and digital teams to create well rounded brands and experiences, as well as partner with external vendors to produce final assets.I am passionate about pushing for equity and diversity in the work place and working with young designers to help them find their footing in the industry.Teams I’ve worked with: Koto, FutureBrand,&nbsp;WØRKS, SoulCycle, Whitney Museum of American Art, Even/Odd, Strange Family and more. ME STUFF I love dogs.I read. A lot.Big science fiction and fantasy nerd.Concerts, musicals, movies or plays, you name it, I’m there. Love a show.Getting away from the screen and making things by hand is one of my favorite things to do. On my own time I collage, work with letter press, screen print, and experiment with alternative photo processes. Getting into stained glass is next on my list of to-do’s.I love, love, love Brutalist and Gothic architecture. The Surrealist, Dada and Art Nouveau movements have my heart as well.ELO, ABBA,&nbsp;Johnny Flynn and My Chemical Romance get me through everything. You can reach me at vadalortiz@gmail.com Resume | LinkedIn | Are.na https://vadaortiz.com/SoulCycle Wed, 14 Jun 2023 17:26:15 +0000 Vada Ortiz Portfolio https://vadaortiz.com/SoulCycle SoulCycle Creative + Art Direction 2023 For SoulCycle’s 2023 Pride Campaign, I set out to create a visual identity built on genuine connection, trading corporate rainbow gloss for something human and alive. Inspired by the layered chaos of community memo boards and fridge-scapes of mismatched magnets, the design draws on the vibrant, lived-in energy of chosen families and unabashed self-expression. The goal: to create a campaign that didn’t just celebrate Pride, but felt like it belonged to the people it celebrates. MY WORK Creative Direction Art Direction Graphic Design ProductionTHE TEAM Molly Zacher Photographer + Retoucher Ditte Dennisor Copywriter <img width="6146" height="6250" width_o="6146" height_o="6250" data-src="https://freight.cargo.site/t/original/i/ed67792f14d90cfa4576ab75e118e5a37c0c5bbb6acbd61ddbf02209ed3182f4/25_PORTFOLIO_SoulCycle_Case-Study_0128-04.jpg" data-mid="225796610" border="0" src="https://freight.cargo.site/w/1000/i/ed67792f14d90cfa4576ab75e118e5a37c0c5bbb6acbd61ddbf02209ed3182f4/25_PORTFOLIO_SoulCycle_Case-Study_0128-04.jpg" /> <img width="12500" height="6250" width_o="12500" height_o="6250" data-src="https://freight.cargo.site/t/original/i/15fe9b23d51adfbe48c952805ef9459240253c15116386f1925463ef8e7b56d4/25_PORTFOLIO_SoulCycle_Case-Study_0128-02.jpg" data-mid="225796609" border="0" src="https://freight.cargo.site/w/1000/i/15fe9b23d51adfbe48c952805ef9459240253c15116386f1925463ef8e7b56d4/25_PORTFOLIO_SoulCycle_Case-Study_0128-02.jpg" /> <img width="12500" height="6250" width_o="12500" height_o="6250" data-src="https://freight.cargo.site/t/original/i/91096bb33bbe97de654063fa1fa5e6717c9384ffdc8ea78c8dffa04e7aafb06e/25_PORTFOLIO_SoulCycle_Case-Study_0128-01.jpg" data-mid="225796608" border="0" src="https://freight.cargo.site/w/1000/i/91096bb33bbe97de654063fa1fa5e6717c9384ffdc8ea78c8dffa04e7aafb06e/25_PORTFOLIO_SoulCycle_Case-Study_0128-01.jpg" /> <img width="2400" height="150" width_o="2400" height_o="150" data-src="https://freight.cargo.site/t/original/i/9f08e8e1e560b2d07c42d4013e9f1fa6175cba952d010e240135b28181c1b26e/23_SOUL_Ticker-Tape_2_0128.gif" data-mid="225798720" border="0" src="https://freight.cargo.site/w/1000/i/9f08e8e1e560b2d07c42d4013e9f1fa6175cba952d010e240135b28181c1b26e/23_SOUL_Ticker-Tape_2_0128.gif" /> <img width="12500" height="6250" width_o="12500" height_o="6250" data-src="https://freight.cargo.site/t/original/i/3d16b02271aebafb06546e03f414592e0c5dfea5cd8078da2f090fbe52acc981/25_PORTFOLIO_SoulCycle_Case-Study_0128.jpg" data-mid="225798370" border="0" src="https://freight.cargo.site/w/1000/i/3d16b02271aebafb06546e03f414592e0c5dfea5cd8078da2f090fbe52acc981/25_PORTFOLIO_SoulCycle_Case-Study_0128.jpg" /> <img width="2400" height="150" width_o="2400" height_o="150" data-src="https://freight.cargo.site/t/original/i/d681d8ecba38e80744a7abb91eabe40cface1309888e7e36f3f0dafa68a8e358/23_SOUL_Ticker-Tape_1_0128.gif" data-mid="225798719" border="0" src="https://freight.cargo.site/w/1000/i/d681d8ecba38e80744a7abb91eabe40cface1309888e7e36f3f0dafa68a8e358/23_SOUL_Ticker-Tape_1_0128.gif" /> <img width="1475" height="1500" width_o="1475" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a3013022d491cf6fcf87368805b6f5067f1c0c8c02c1da48efd7521f337ea83e/25_PORTFOLIO_SOUL_Img-Pairs_0130.gif" data-mid="225798721" border="0" src="https://freight.cargo.site/w/1000/i/a3013022d491cf6fcf87368805b6f5067f1c0c8c02c1da48efd7521f337ea83e/25_PORTFOLIO_SOUL_Img-Pairs_0130.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5d063483e14d7392254f16c6f46bedb7128b34775f0cd797a8caefda3ce3a24a/Jabs-on-the-Bike.jpg" data-mid="225796613" border="0" src="https://freight.cargo.site/w/1000/i/5d063483e14d7392254f16c6f46bedb7128b34775f0cd797a8caefda3ce3a24a/Jabs-on-the-Bike.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3762ab831162746c3bdf6b1ce032c0f95022ea3540089c239db932462200b1e/23_SOULCYCLE_PRIDE_Launch-GIF.gif" data-mid="225796600" border="0" src="https://freight.cargo.site/w/1000/i/a3762ab831162746c3bdf6b1ce032c0f95022ea3540089c239db932462200b1e/23_SOULCYCLE_PRIDE_Launch-GIF.gif" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a3a784d2c9a4e633c5bd5613884332841a87e037e92fa231085cc33e999f66ad/25_PORTFOLIO_SOUL_T-Shirt_0128.jpg" data-mid="225796606" border="0" src="https://freight.cargo.site/w/1000/i/a3a784d2c9a4e633c5bd5613884332841a87e037e92fa231085cc33e999f66ad/25_PORTFOLIO_SOUL_T-Shirt_0128.jpg" /> <img width="12500" height="6250" width_o="12500" height_o="6250" data-src="https://freight.cargo.site/t/original/i/c60f0676f40b0bb67bb95d3b966a7d05a703b6586b00834e3560a3481b4344c9/25_PORTFOLIO_SoulCycle_Case-Study_0128-05.jpg" data-mid="225796611" border="0" src="https://freight.cargo.site/w/1000/i/c60f0676f40b0bb67bb95d3b966a7d05a703b6586b00834e3560a3481b4344c9/25_PORTFOLIO_SoulCycle_Case-Study_0128-05.jpg" /> <img width="1475" height="1500" width_o="1475" height_o="1500" data-src="https://freight.cargo.site/t/original/i/fbb1d862b50b6f94521d404579dc579063f20f5ecf6c651e92c59ebe6dd70218/25_PORTFOLIO_SOUL_Img-Portraits_0130.gif" data-mid="225798722" border="0" src="https://freight.cargo.site/w/1000/i/fbb1d862b50b6f94521d404579dc579063f20f5ecf6c651e92c59ebe6dd70218/25_PORTFOLIO_SOUL_Img-Portraits_0130.gif" /> <img width="3755" height="5632" width_o="3755" height_o="5632" data-src="https://freight.cargo.site/t/original/i/c916b9b202f907d2667aaf983a21c82cc001b39a6325c9fb00c77e424fce92df/SOULCYCLE_BIKE_02_A.jpg" data-mid="225798724" border="0" src="https://freight.cargo.site/w/1000/i/c916b9b202f907d2667aaf983a21c82cc001b39a6325c9fb00c77e424fce92df/SOULCYCLE_BIKE_02_A.jpg" /> <img width="3000" height="1500" width_o="3000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/bcbc724fbec73a24a19a5e1c605b6af85a9b7125c76042070c73d82decf42886/25_PORTFOLIO_SOUL_Wheat-Paste_0128_2.jpg" data-mid="225834552" border="0" src="https://freight.cargo.site/w/1000/i/bcbc724fbec73a24a19a5e1c605b6af85a9b7125c76042070c73d82decf42886/25_PORTFOLIO_SOUL_Wheat-Paste_0128_2.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c74aab3e3789be3132201773d5d7aaea0958376dc5bba899913a94d58bbc68c/25_PORTFOLIO_SOUL_L-On-the-Bike.jpg" data-mid="225796604" border="0" src="https://freight.cargo.site/w/960/i/2c74aab3e3789be3132201773d5d7aaea0958376dc5bba899913a94d58bbc68c/25_PORTFOLIO_SOUL_L-On-the-Bike.jpg" /> <img width="960" height="1080" width_o="960" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f771ee626367e46ac155068af2f1124a6cb084e9fd2a449f2484a36baa72c90/25_PORTFOLIO_SOUL_Name-Tag-Mock.gif" data-mid="225796605" border="0" src="https://freight.cargo.site/w/960/i/3f771ee626367e46ac155068af2f1124a6cb084e9fd2a449f2484a36baa72c90/25_PORTFOLIO_SOUL_Name-Tag-Mock.gif" /> https://vadaortiz.com/Converse-F23 Fri, 15 Mar 2024 14:40:08 +0000 Vada Ortiz Portfolio https://vadaortiz.com/Converse-F23 Converse F23 Art Direction 2023 For Converse’s F23 campaign, I collaborated with the WØRKS team to capture the rebellious spirit of skate culture. Drawing from Converse’s history steeped in the counter-culture, we designed a series of scenes that embodied the freedom and playful energy of skateboarding. From casting and location selection to prop styling and post-production, every detail was carefully crafted to ensure the visuals felt as authentic and audacious as the skate mindset itself. MY WORK Art DirectionTHE TEAM Haris Fazlani, Creative Direction;&nbsp;WØRKSRoy Cranston, Design Lead;&nbsp;WØRKSYavez Anthonio, Photographer
 Very Rare Inc, Production <img width="3000" height="1957" width_o="3000" height_o="1957" data-src="https://freight.cargo.site/t/original/i/093381910f865a26e52933cf448d03740753ab28c81ce100a7760b9cc1ce90c0/23_CONVERSE_01.jpg" data-mid="224114175" border="0" src="https://freight.cargo.site/w/1000/i/093381910f865a26e52933cf448d03740753ab28c81ce100a7760b9cc1ce90c0/23_CONVERSE_01.jpg" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/30281361a1ba02d9ee8f16ffef2911b2a4e4e472e075af3e8e12850f830403f7/23_CONVERSE_02.jpg" data-mid="224114176" border="0" src="https://freight.cargo.site/w/1000/i/30281361a1ba02d9ee8f16ffef2911b2a4e4e472e075af3e8e12850f830403f7/23_CONVERSE_02.jpg" /> <img width="3000" height="1957" width_o="3000" height_o="1957" data-src="https://freight.cargo.site/t/original/i/d8c3e22f5b0255052cf0dc1ad3e02337f374e7f35c4a570635743af01c9bc6ae/23_CONVERSE_04.jpg" data-mid="224114178" border="0" 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data-src="https://freight.cargo.site/t/original/i/817ea7fb06d300baeab109d3b5730518aa2b86b721d8b181518b105a98fdf762/23_CONVERSE_08.jpg" data-mid="224114182" border="0" src="https://freight.cargo.site/w/1000/i/817ea7fb06d300baeab109d3b5730518aa2b86b721d8b181518b105a98fdf762/23_CONVERSE_08.jpg" /> <img width="1485" height="1858" width_o="1485" height_o="1858" data-src="https://freight.cargo.site/t/original/i/b6a0a8c8a9bd9acacaec9d29f42a00572f033a549b203680c8877c1b74cfdb7a/23_CONVERSE_09.jpg" data-mid="224114183" border="0" src="https://freight.cargo.site/w/1000/i/b6a0a8c8a9bd9acacaec9d29f42a00572f033a549b203680c8877c1b74cfdb7a/23_CONVERSE_09.jpg" /> <img width="1486" height="1858" width_o="1486" height_o="1858" data-src="https://freight.cargo.site/t/original/i/990eb89c421bbd6b364c1a9e34edc489bc5f0f3d0f665227174bab2a12f1451b/23_CONVERSE_10.jpg" data-mid="224114184" border="0" 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data-src="https://freight.cargo.site/t/original/i/3eb1e989c5c78ee0323b7a28b794054f4377c4589af6cda038889ab72059dd87/23_CONVERSE_13.jpg" data-mid="224116587" border="0" src="https://freight.cargo.site/w/1000/i/3eb1e989c5c78ee0323b7a28b794054f4377c4589af6cda038889ab72059dd87/23_CONVERSE_13.jpg" /> <img width="3000" height="3731" width_o="3000" height_o="3731" data-src="https://freight.cargo.site/t/original/i/920b1748936246fd0dcde88c72263d91939a0a583d26dcd162b00d71e3441ef5/23_CONVERSE_06.jpg" data-mid="224114180" border="0" src="https://freight.cargo.site/w/1000/i/920b1748936246fd0dcde88c72263d91939a0a583d26dcd162b00d71e3441ef5/23_CONVERSE_06.jpg" /> https://vadaortiz.com/H-A-R-T Fri, 18 Mar 2022 16:33:51 +0000 Vada Ortiz Portfolio https://vadaortiz.com/H-A-R-T H.A.R.T. Art Direction + Logo 2024 Rooted in the quiet of rural Illinois, up-and-coming artist, H.A.R.T. needed visuals as raw and intimate as her sound for her debut singles. The resulting photography captured the warmth of home, the openness of fields, and the sincerity of her heartfelt lyrics. Through thoughtful creative direction—spanning logo design, photography, and production—the visual language became a mirror to H.A.R.T.’s music: tender, feminine, and deeply connected to where it all began. MY WORKCreative DirectionArt DirectionGraphic DesignProduction THE TEAMMolly Zacher, Photographer + RetoucherAndrea Ramirez, Stylist + Photo Assistant <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c7f8ec428b0cd8767cb117036a3c294bebc1cf893fb96f62ca7a2d8016b483c4/25_PORTFOLIO_HART_OWD_Cover.jpg" data-mid="225685814" border="0" src="https://freight.cargo.site/w/1000/i/c7f8ec428b0cd8767cb117036a3c294bebc1cf893fb96f62ca7a2d8016b483c4/25_PORTFOLIO_HART_OWD_Cover.jpg" /> <img width="2813" height="3516" width_o="2813" height_o="3516" data-src="https://freight.cargo.site/t/original/i/629ec6213bad5a59b99ef28d10f4809d333d79f158259a31a0764ccfedeb43c6/25_PORTFOLIO_HART_IMG-02.jpg" data-mid="225685808" border="0" src="https://freight.cargo.site/w/1000/i/629ec6213bad5a59b99ef28d10f4809d333d79f158259a31a0764ccfedeb43c6/25_PORTFOLIO_HART_IMG-02.jpg" /> <img width="12500" height="12083" width_o="12500" height_o="12083" data-src="https://freight.cargo.site/t/original/i/fcba9cf3aedff3389c56d7a32de4c2ffa85883b1aa774ba3d90377339db5d866/25_PORTFOLIO_HART_Slides_0122-10.jpg" data-mid="225685816" border="0" src="https://freight.cargo.site/w/1000/i/fcba9cf3aedff3389c56d7a32de4c2ffa85883b1aa774ba3d90377339db5d866/25_PORTFOLIO_HART_Slides_0122-10.jpg" /> <img width="12500" height="5313" width_o="12500" height_o="5313" data-src="https://freight.cargo.site/t/original/i/71a74ccc02c9983e3fc0807b0b6a857c3238987bea4a49de208998b9d4be1c85/25_PORTFOLIO_HART_Slides_0122-11.jpg" data-mid="225685817" border="0" src="https://freight.cargo.site/w/1000/i/71a74ccc02c9983e3fc0807b0b6a857c3238987bea4a49de208998b9d4be1c85/25_PORTFOLIO_HART_Slides_0122-11.jpg" /> <img width="5819" height="3612" width_o="5819" height_o="3612" data-src="https://freight.cargo.site/t/original/i/dfc72e6c84d47342451756c95c0f26a2075214989a2c3794921a560646c5cea7/25_WIND_HART_Slides_0303-09.jpg" data-mid="235070137" border="0" src="https://freight.cargo.site/w/1000/i/dfc72e6c84d47342451756c95c0f26a2075214989a2c3794921a560646c5cea7/25_WIND_HART_Slides_0303-09.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/cff595e3d36964595315316aef1c400540083e07f74ff778c8aaa930f7269726/25_PORTFOLIO_HART_WFY_Cover.jpg" data-mid="225685818" border="0" src="https://freight.cargo.site/w/1000/i/cff595e3d36964595315316aef1c400540083e07f74ff778c8aaa930f7269726/25_PORTFOLIO_HART_WFY_Cover.jpg" /> <img width="3326" height="4990" width_o="3326" height_o="4990" data-src="https://freight.cargo.site/t/original/i/9dff3461ae1a6e18eb2b69193d4fc974e41a74c911b0318c5cc3e74d6e7f28ad/25_PORTFOLIO_HART_IMG-07.jpg" data-mid="225685813" border="0" src="https://freight.cargo.site/w/1000/i/9dff3461ae1a6e18eb2b69193d4fc974e41a74c911b0318c5cc3e74d6e7f28ad/25_PORTFOLIO_HART_IMG-07.jpg" /> <img width="6250" height="2697" width_o="6250" height_o="2697" data-src="https://freight.cargo.site/t/original/i/bab338a2c7f9f24703b503ba22f9973efec20709d9d287ed51c94d7df6d3e4fb/25_WIND_HART_Slides_0303-08.jpg" data-mid="235070136" border="0" src="https://freight.cargo.site/w/1000/i/bab338a2c7f9f24703b503ba22f9973efec20709d9d287ed51c94d7df6d3e4fb/25_WIND_HART_Slides_0303-08.jpg" /> <img width="2991" height="3739" width_o="2991" height_o="3739" data-src="https://freight.cargo.site/t/original/i/b0ff23c242b02bea28b6e803062617bb0500b292f882dc8d7f64cfd214d38105/25_PORTFOLIO_HART_IMG-01.jpg" data-mid="225685807" border="0" src="https://freight.cargo.site/w/1000/i/b0ff23c242b02bea28b6e803062617bb0500b292f882dc8d7f64cfd214d38105/25_PORTFOLIO_HART_IMG-01.jpg" /> <img width="2910" height="3638" width_o="2910" height_o="3638" data-src="https://freight.cargo.site/t/original/i/ef61d3ea1c146affdabb264395e57ccd2cc10e9edfe36631beb76d04c960586d/25_PORTFOLIO_HART_IMG-06.jpg" data-mid="225685812" border="0" src="https://freight.cargo.site/w/1000/i/ef61d3ea1c146affdabb264395e57ccd2cc10e9edfe36631beb76d04c960586d/25_PORTFOLIO_HART_IMG-06.jpg" /> https://vadaortiz.com/The-Divide Fri, 15 Mar 2024 14:39:30 +0000 Vada Ortiz Portfolio https://vadaortiz.com/The-Divide The Divide Book Design 2024 The Divide tells the intense, unfiltered story of Lachlan Morton’s record-breaking Tour Divide ride. Covering the 2,700 miles of challenging terrain, my design reflects both the determination and beauty of his journey. Leaning into the messy aesthetic of zines, I combined bold, clean photography with expressive typography to convey the physical and emotional challenge of the ride, showcasing both the cyclist’s perseverance and the stunning landscapes he traversed. MY WORK Art Direction Book Design THE TEAM Ryan Hill, PhotographerVIDEO Angus Morton, Director Nate Sorensen, Aerial + Gimbal Max Pankow + Angus Morton, Editors Ben Crannell, Sound Engineer ADDITIONAL PHOTOGRAPHY Johannes Mansson Thereabouts Mitchell Clinton ESSAY AUTHORS Lachlan Morton, Keir Plaice, Lael Wlicox, Michelle Spatz Veaudin, Angus Morton, Erik Math, Johannes Mansson <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/0d0415cfe51135b4233a5d3815b5a0e5fba336ac909f93ef2ede00e0c52f1fec/25_PORTFOLIO_The-Divide_Spread_40.jpg" data-mid="224608023" border="0" src="https://freight.cargo.site/w/1000/i/0d0415cfe51135b4233a5d3815b5a0e5fba336ac909f93ef2ede00e0c52f1fec/25_PORTFOLIO_The-Divide_Spread_40.jpg" /> <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/ad614d22325e6211a30777cd6115a595dc4ba72a119fed9731bd578170c656fc/25_PORTFOLIO_The-Divide_Cover_0107.jpg" 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border="0" src="https://freight.cargo.site/w/1000/i/15b1d625282467d82f8d437661f493d1d8195efed6bde8b3f35fc685980742dd/25_PORTFOLIO_The-Divide_Spread_24.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5799371ef188f6f4646bf06ae8fcd4483a6cd39d836093a656c3ff2f6f59228d/25_PORTFOLIO_The-Divide_Spread_37.jpg" data-mid="224608020" border="0" src="https://freight.cargo.site/w/1000/i/5799371ef188f6f4646bf06ae8fcd4483a6cd39d836093a656c3ff2f6f59228d/25_PORTFOLIO_The-Divide_Spread_37.jpg" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/41cf0b6743b8ae5fa56a07b6f6429f6d154146a33545661d557c86543e5df3fc/25_PORTFOLIO_The-Divide_Spread_19.jpg" data-mid="224608008" border="0" src="https://freight.cargo.site/w/1000/i/41cf0b6743b8ae5fa56a07b6f6429f6d154146a33545661d557c86543e5df3fc/25_PORTFOLIO_The-Divide_Spread_19.jpg" /> https://vadaortiz.com/Argyle Wed, 22 Jan 2025 00:05:10 +0000 Vada Ortiz Portfolio https://vadaortiz.com/Argyle Argyle Book Design 2024 To celebrate EF Pro Cycling Team’s 20th Anniversary, I was commissioned to work on Argyle: The Story of EF Pro Cycling—a visually driven tribute to two decades of grit, glory, and growth. Blending the team’s rich history with its relentless push toward the future, the project showcases a dynamic visual language that echoes the rhythm and momentum of cycling. Every detail, from layout to the type system, reflects EF’s forward-thinking spirit, creating a book as alive and adventurous as the team it honors. &nbsp; MY WORKArt Direction Book Design ESSAY AUTHORS Keir Plaice, Lael Wlicox, Michelle Spatz Veaudin, Erik Math, Johannes Mansson <img width="3000" height="3000" width_o="3000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/a98dfb0e009bf5aa51c6ad7aa757b14645a439ce54467bec684b9698f7fde453/25_PORTFOLIO_Argyle_Adds_0121_01.jpg" data-mid="225262399" border="0" src="https://freight.cargo.site/w/1000/i/a98dfb0e009bf5aa51c6ad7aa757b14645a439ce54467bec684b9698f7fde453/25_PORTFOLIO_Argyle_Adds_0121_01.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0f6e7e12b6528d020350a257dd01f28198b9138d865097efdb2bfb4ba0d922a5/25_PORTFOLIO_Argyle_Adds_0121_02.jpg" data-mid="225262400" border="0" src="https://freight.cargo.site/w/1000/i/0f6e7e12b6528d020350a257dd01f28198b9138d865097efdb2bfb4ba0d922a5/25_PORTFOLIO_Argyle_Adds_0121_02.jpg" /> <img width="1920" height="1229" width_o="1920" height_o="1229" data-src="https://freight.cargo.site/t/original/i/1b8b5fa12068fef1b9bca87b50625915d9c3e78d75d9c84e3ebaeafcc33bbb9f/25_PORTFOLIO_Argyle_Book.gif" data-mid="225263566" border="0" src="https://freight.cargo.site/w/1000/i/1b8b5fa12068fef1b9bca87b50625915d9c3e78d75d9c84e3ebaeafcc33bbb9f/25_PORTFOLIO_Argyle_Book.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/74acc979b5981e46eb267dc307b6828e1c1a9a7d4fdfc77d54358a32a9d3c086/25_PORTFOLIO_Argyle_Adds_0121_03.jpg" data-mid="225262401" border="0" src="https://freight.cargo.site/w/1000/i/74acc979b5981e46eb267dc307b6828e1c1a9a7d4fdfc77d54358a32a9d3c086/25_PORTFOLIO_Argyle_Adds_0121_03.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0b6ac950781f228bb486caeab3d23a4d882047b1092691a6b990db1f9cccec74/25_PORTFOLIO_Argyle_Adds_0121_04.jpg" data-mid="225262402" border="0" src="https://freight.cargo.site/w/1000/i/0b6ac950781f228bb486caeab3d23a4d882047b1092691a6b990db1f9cccec74/25_PORTFOLIO_Argyle_Adds_0121_04.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a9fd597ca41b9c4edcb02818655e7661015099c9f4a3a4bb80ce778730591eda/25_PORTFOLIO_Argyle_Adds_0121_06.jpg" data-mid="225262404" border="0" src="https://freight.cargo.site/w/1000/i/a9fd597ca41b9c4edcb02818655e7661015099c9f4a3a4bb80ce778730591eda/25_PORTFOLIO_Argyle_Adds_0121_06.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3f0d49974db265eddca8a95c67887993692e8ddb85fe33eb6d40219435077fd9/25_PORTFOLIO_Argyle_Adds_0121_08.jpg" data-mid="225262406" border="0" src="https://freight.cargo.site/w/1000/i/3f0d49974db265eddca8a95c67887993692e8ddb85fe33eb6d40219435077fd9/25_PORTFOLIO_Argyle_Adds_0121_08.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5bf0eb8fd376bf95f37412a875f400fdaa186646b637118d2b8de5c36a9eba7/25_PORTFOLIO_Argyle_Adds_0121_07.jpg" data-mid="225262405" border="0" src="https://freight.cargo.site/w/1000/i/f5bf0eb8fd376bf95f37412a875f400fdaa186646b637118d2b8de5c36a9eba7/25_PORTFOLIO_Argyle_Adds_0121_07.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49a854dd8d5194178a0bcc35c308d6a9e1d23e79d902ee7c162060a6cff2ccf4/25_PORTFOLIO_Argyle_Adds_0121_05.jpg" data-mid="225262403" border="0" src="https://freight.cargo.site/w/1000/i/49a854dd8d5194178a0bcc35c308d6a9e1d23e79d902ee7c162060a6cff2ccf4/25_PORTFOLIO_Argyle_Adds_0121_05.jpg" /> https://vadaortiz.com/Dandy-1 Fri, 18 Mar 2022 16:33:51 +0000 Vada Ortiz Portfolio https://vadaortiz.com/Dandy-1 Dandy Design + Art Direction 2022 Dandy is a software and hardware company that helps dentists modernize by bringing their practices into the digital world. Through a series of products, programs and lab networks, Dandy connects the dentists and their staff with the forward momentum of technology. This rebrand visualizes that balance between the warmth and humanity found in the people behind dental practices and the precision and knowledge found in technology. THE TEAM Vada Ortiz, Lead Design + Art DirectorArthur Folliard, Creative DirectorMax Friedman, Design DirectorAllie Carroll, Jr. DesignAshley Tick, Strategy + CopyCaroline Thompkins, PhotographerMolly Zacher, Retoucher <img width="2125" height="2688" width_o="2125" height_o="2688" data-src="https://freight.cargo.site/t/original/i/305ff942e9d409f626f75a650552f6b6b5a8c5d720ae1915e7a8653f19709cc3/22_Dandy_Case-Study_v01-05.png" data-mid="155653071" border="0" src="https://freight.cargo.site/w/1000/i/305ff942e9d409f626f75a650552f6b6b5a8c5d720ae1915e7a8653f19709cc3/22_Dandy_Case-Study_v01-05.png" /> <img width="1476" height="1836" width_o="1476" height_o="1836" data-src="https://freight.cargo.site/t/original/i/01baae620ba799c59d7af8c266f1b41f1d39ffdf6f36591ca681b51b627251e6/22_PRT_DANDY_WebMotion_ipad_02.gif" data-mid="155737343" border="0" src="https://freight.cargo.site/w/1000/i/01baae620ba799c59d7af8c266f1b41f1d39ffdf6f36591ca681b51b627251e6/22_PRT_DANDY_WebMotion_ipad_02.gif" /> <img 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data-src="https://freight.cargo.site/t/original/i/4ed43ad46130233eea3501012dc2a00e465998d1ae72ef9726273471af4afab5/22_Dandy_Case-Study_10132022_v02.png" data-mid="155737755" border="0" src="https://freight.cargo.site/w/1000/i/4ed43ad46130233eea3501012dc2a00e465998d1ae72ef9726273471af4afab5/22_Dandy_Case-Study_10132022_v02.png" /> <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/bf982862b238b1cafe16281bf6757b7759756731451f61a8f16fb23958f45524/22_Dandy_Case-Study_10132022_v01-16.png" data-mid="155737405" border="0" src="https://freight.cargo.site/w/1000/i/bf982862b238b1cafe16281bf6757b7759756731451f61a8f16fb23958f45524/22_Dandy_Case-Study_10132022_v01-16.png" /> <img width="2181" height="4426" width_o="2181" height_o="4426" data-src="https://freight.cargo.site/t/original/i/07ac8736d365d278df462f8d720e7e14f68ad786b461512649b7334944531d58/22_Dandy_Case-Study_v01-17.png" data-mid="155653106" border="0" 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height_o="2813" data-src="https://freight.cargo.site/t/original/i/37b75994ac53e809d9862c4568a09e567d6beabc47c39a7fa542f2d5e5daeff4/22_Dandy_Case-Study_10132022_v01-08.png" data-mid="155737971" border="0" src="https://freight.cargo.site/w/1000/i/37b75994ac53e809d9862c4568a09e567d6beabc47c39a7fa542f2d5e5daeff4/22_Dandy_Case-Study_10132022_v01-08.png" /> <img width="3979" height="2240" width_o="3979" height_o="2240" data-src="https://freight.cargo.site/t/original/i/60c8a4755234c31e621f4342c8d8975ce1b08c69279ed41445197d25cf9dec6a/22_Dandy_Case-Study_10132022_v01-17.png" data-mid="155739010" border="0" src="https://freight.cargo.site/w/1000/i/60c8a4755234c31e621f4342c8d8975ce1b08c69279ed41445197d25cf9dec6a/22_Dandy_Case-Study_10132022_v01-17.png" /> <img width="1000" height="558" width_o="1000" height_o="558" data-src="https://freight.cargo.site/t/original/i/2a3b003326990f36268ce7029917ed128dea71587cc793ff9562203cf877cd21/22_PRT_DANDY_WebHome_v05.gif" data-mid="155741223" border="0" 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height_o="2829" data-src="https://freight.cargo.site/t/original/i/0498a03f0e6b8ab91e0e19180b0ce86ae09a7d796bf23f0dbbab18ecd97e8e38/Dandy_Case-Study_Posts_vo_v02-06.png" data-mid="159186867" border="0" src="https://freight.cargo.site/w/1000/i/0498a03f0e6b8ab91e0e19180b0ce86ae09a7d796bf23f0dbbab18ecd97e8e38/Dandy_Case-Study_Posts_vo_v02-06.png" /> https://vadaortiz.com/Serif Fri, 18 Mar 2022 16:33:52 +0000 Vada Ortiz Portfolio https://vadaortiz.com/Serif Serif Design + Art Direction 2019 STRATEGIC IDEA Signs of Life in Unlikely Places CREATIVE IDEA Look Again If you approach the Mid-Market neighborhood in San Francisco, looking only surface level you miss the beauty of the neighborhood. You need to look again. We used the phrase “Look Again” in the brand to distort type and to layer and fracture photography. Serif is an elevated space but we worked hard to ensure that we didn’t lose the grit and texture of the neighborhood. This version of the project was a killed direction that I continued to build in my free time. THE TEAMVada Ortiz, Lead DesignBen McNutt, Creative DirectorMatt Bloom, CopywriterSara Cobaugh, Strategy <img width="1842" height="2254" width_o="1842" height_o="2254" data-src="https://freight.cargo.site/t/original/i/f819106db2033cf43fc804b2d1272febafc4702923c977e89af0147ca07def23/SERIF_22_Rebuild-12.png" data-mid="156992898" border="0" src="https://freight.cargo.site/w/1000/i/f819106db2033cf43fc804b2d1272febafc4702923c977e89af0147ca07def23/SERIF_22_Rebuild-12.png" /> <img width="1990" height="2487" width_o="1990" height_o="2487" data-src="https://freight.cargo.site/t/original/i/2df5d9a6f3c37d22b82f3d33081d392a0adb8cd90970817ddc64d17e37e7aeea/SERIF_22_Rebuild-15.png" data-mid="156992901" border="0" src="https://freight.cargo.site/w/1000/i/2df5d9a6f3c37d22b82f3d33081d392a0adb8cd90970817ddc64d17e37e7aeea/SERIF_22_Rebuild-15.png" /> <img width="2453" height="1636" width_o="2453" height_o="1636" data-src="https://freight.cargo.site/t/original/i/12491f4bb0afc4a38fc8b3b53d1dac354fe1cba0624d79a5bde35a2b5f94c88e/SERIF_22_Rebuild-11.png" data-mid="156992897" border="0" src="https://freight.cargo.site/w/1000/i/12491f4bb0afc4a38fc8b3b53d1dac354fe1cba0624d79a5bde35a2b5f94c88e/SERIF_22_Rebuild-11.png" /> <img width="1990" height="2487" width_o="1990" height_o="2487" data-src="https://freight.cargo.site/t/original/i/56bb2b64df5da417167a93bd00105dfb8b2c40850b635f896522a54f778d20e9/SERIF_22_Rebuild-17.png" data-mid="156992903" border="0" src="https://freight.cargo.site/w/1000/i/56bb2b64df5da417167a93bd00105dfb8b2c40850b635f896522a54f778d20e9/SERIF_22_Rebuild-17.png" /> <img width="1608" height="1435" width_o="1608" height_o="1435" data-src="https://freight.cargo.site/t/original/i/a4113c67e557f3d100edee88e408a78e88d58e1adbc239fd2fa4bea82273f115/SERIF_22_Rebuild.png" data-mid="156993165" border="0" src="https://freight.cargo.site/w/1000/i/a4113c67e557f3d100edee88e408a78e88d58e1adbc239fd2fa4bea82273f115/SERIF_22_Rebuild.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/dbeccaa4f1ff018ae3dace06a0651e477c0f4251725e558288238f4d320d688a/SERIF_22_Rebuild-07.png" data-mid="156992893" border="0" src="https://freight.cargo.site/w/1000/i/dbeccaa4f1ff018ae3dace06a0651e477c0f4251725e558288238f4d320d688a/SERIF_22_Rebuild-07.png" /> <img width="2453" height="1546" width_o="2453" height_o="1546" data-src="https://freight.cargo.site/t/original/i/265bc3936e65216d617155f050c52d80c706f2577ba53c67f5cc7ff91ef59df4/SERIF_22_Rebuild-19.png" data-mid="156992905" border="0" src="https://freight.cargo.site/w/1000/i/265bc3936e65216d617155f050c52d80c706f2577ba53c67f5cc7ff91ef59df4/SERIF_22_Rebuild-19.png" /> <img width="2000" height="2471" width_o="2000" height_o="2471" data-src="https://freight.cargo.site/t/original/i/73d2d12613d28b8734480300d8a9fd4641d0c03456f5c58e45db5a74c2eb592a/SERIF_22_Rebuild-18.png" data-mid="156992904" border="0" src="https://freight.cargo.site/w/1000/i/73d2d12613d28b8734480300d8a9fd4641d0c03456f5c58e45db5a74c2eb592a/SERIF_22_Rebuild-18.png" /> <img width="1728" height="2267" width_o="1728" height_o="2267" data-src="https://freight.cargo.site/t/original/i/be6fced08af88ecfcaf02eae55dccaddf0df8c34e248c56315a919b507b51b0e/SERIF_22_Rebuild-16.png" data-mid="156992902" border="0" src="https://freight.cargo.site/w/1000/i/be6fced08af88ecfcaf02eae55dccaddf0df8c34e248c56315a919b507b51b0e/SERIF_22_Rebuild-16.png" /> <img width="2453" height="1728" width_o="2453" height_o="1728" data-src="https://freight.cargo.site/t/original/i/ddf4c401553ef32c678180ed862095d9ffeb78586023b4e5637bb0384d792fa9/SERIF_22_Rebuild-13.png" data-mid="156992899" border="0" src="https://freight.cargo.site/w/1000/i/ddf4c401553ef32c678180ed862095d9ffeb78586023b4e5637bb0384d792fa9/SERIF_22_Rebuild-13.png" /> <img width="939" height="1337" width_o="939" height_o="1337" data-src="https://freight.cargo.site/t/original/i/40328b443ef8fceca5ca81056fbf0f07db62ab6e5d9b0b3d441f4ea8892c745b/SERIF_22_Rebuild-09.png" data-mid="156992895" border="0" src="https://freight.cargo.site/w/939/i/40328b443ef8fceca5ca81056fbf0f07db62ab6e5d9b0b3d441f4ea8892c745b/SERIF_22_Rebuild-09.png" /> <img width="939" height="1337" width_o="939" height_o="1337" data-src="https://freight.cargo.site/t/original/i/462308fbb81fd75ea13f54db1b6b2dec69e976eb3b80d3cdf30b06518e944c95/SERIF_22_Rebuild-10.png" data-mid="156992896" border="0" src="https://freight.cargo.site/w/939/i/462308fbb81fd75ea13f54db1b6b2dec69e976eb3b80d3cdf30b06518e944c95/SERIF_22_Rebuild-10.png" /> https://vadaortiz.com/Butchershop Fri, 18 Mar 2022 16:33:51 +0000 Vada Ortiz Portfolio https://vadaortiz.com/Butchershop Butchershop Design + Art Direction 2021 The Butchershop team has always had a bit of rebel in them. They are the people with pink hair pitching to a room full of C-Suite guys and fucking nailing it, despite not fitting in. This brand was built with levers in mind, so they could turn their rebellious nature up and down and with the intention of standing out in the design agency space. 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